Flower delivery platform FlowerStore Group closes a pre-Series A funding round

Flowerstore Group, a Filipino e-commerce flower delivery startup, has closed a pre-Series A funding round. The funding was led by Gobi-Core Philippine Fund, a joint venture between Gobi Partners and Core Capital, with the participation of Intera Investments, HH Investments, Manila Angel Investors Network, Ideaspace Foundation, and other international investors. 

According to Saul Molla Cuesta, the founder and CEO of the FlowerStore Group, the fundraising will be dedicated to the startup’s expansion in Southeast Asia to strengthen its position as the top online gifting platform offering flowers in the region, “This fundraising allows us to launch operations in Thailand and Malaysia and continue our journey to become the ultimate gifting destination in the region.”

The money raised in the funding round will also allow the e-commerce startup to sustain its growth in the Philippines and Vietnam, where it currently has five warehouses.

“The journey from being a 4-person team in a small office in Makati (Philippines) to managing 5 warehouses across the Philippines and Vietnam, having hundreds of employees, and delivering thousands of orders every day to our happy customers has been an exciting and fun ride! And we are only getting started, always on day zero,” Cuesta said in a post on LinkedIn.

Founded in 2018 in the Philippines, FlowerStore is now a leading e-commerce company that offers high quality yet affordable products such as flower bouquets, personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas in Southeast Asia. 

Sources:

https://www.esquiremag.ph/money/industry/flowerstore-startup-pre-series-a-funding-round-a00289-20211111?ref=feed_2
https://www.linkedin.com/posts/saulmolla_filipino-flower-and-gifting-ecommerce-startup-activity-6865132781257805825-6DV5