Recruitment For: Real Estate

Having a professional with remarkable skills is what distinguishes the best firms from the rest in any industry. This is why finding perfect-fit professionals is not easy. But we’re here to identify the pain points of recruiting for various industries.

In this article, we will provide a glimpse into the hurdles in the hiring process of real estate companies and how to overcome them.

Growth Opportunity

According to Icon Executive Asia’s study, 39% of those in the senior management level are millennials, which means a sizable chunk has broken into the executive ranks. Remember that these individuals are now more realistic and are mostly driven by personal career growth and character development. With this on top of most candidates’ minds, having a work environment where employees can openly express themselves and share their opinions and suggestions is essential. Whether it is in brainstorming a project or implementing marketing campaigns, professionals prefer it when they are allowed freedom. So, to remain attractive in the eyes of active and passive job-seeking professionals, you may have to revisit your company culture and consider shifting to a human-centric workplace that will complement the changing workforce priorities of today.

Some established real estate companies may deem this unnecessary, thinking that their respective culture works well because it has worked in the past few years. While this may be true for a few, being open to initiating culture change and improving company policies with employees in mind, even late in the game, will be rewarding as it may attract more candidates.

Proactive Recruitment

For Icon Executive Asia’s senior recruitment consultant, Jay Avenida, who specializes in talent acquisition for real estate, the property industry in the Philippines is relatively small due to it being dominated by already-big and well-known property players. So, while the Philippines has no shortage of real estate professionals, the prospects you have in your talent pool may have been tapped by your competitors already.

The answer to this common talent acquisition challenge is to streamline your hiring process. For starters, recruiters must be proactive and continuously engage with potential candidates to build and enhance their talent pool. This will not only allow a shorter time to hire but will also let employers and recruiters find candidates who are highly qualified and skilled, considering that the industry requires people with unique skill sets.

You may also want to leverage different mediums to reach more professionals who are not just skilled but also experienced. Try personalizing your recruiting tactics depending on the requirement.

Spread the News

Another way to deal with competing against other companies for the same talent is to be equipped with a positive employer brand.

Most real estate professionals already know each other one way or another. This connection allows news and stories about a company's hiring process or culture to travel faster among professionals actively or passively looking for better job opportunities. With this in mind, consider building your brand and provide a positive candidate experience — from the screening call to the onboarding. To become a desirable company to work with, you have to show the candidates that you are purpose-driven who can help them grow their careers.

Final Thoughts

The path to finding the right professional can be complicated. The topics mentioned here may be of help, but ultimately, the key to these challenges is to learn from past experiences, make use of various resources available to you, and always provide room for growth.

Having been in the recruitment industry for the past decade, the iconic individuals behind Icon Executive Asia have been witnesses to the changes in the world of recruitment. The combined years of experience of our headhunters empower our company to be well-versed in talent acquisition, specifically in the real estate industry. With a better understanding, we can strategize accordingly. For more insights, sign up here.