Century Tuna maker acquires legacy canned sardines brand Ligo.

Processed food giant Century Pacific Food (CNPF) is acquiring household legacy brand Ligo to expand its portfolio of canned marine products.

In a disclosure to the Philippine Stock Exchange (PSE) on December 24, Century Pacific said it will purchase assets and intellectual property related to the manufacturing of Ligo’s product lineup composed of shelf-stable marine products.

“Ligo is a leading brand in the sardine category. Ligo will be highly synergistic with the rest of our shelf-stable marine products,” said Christopher Po, executive chairman of CNPF. “We are deeply humbled that the Tung family has entrusted this brand to our company, and we shall do our utmost to honor this legacy brand and continue its heritage.”

According to CNPF, shelf-stable sardines are among the top consumer staple products in the Philippines. They are also one of the most accessible protein and calcium sources for Filipino consumers.

“This acquisition is very aligned with our mission to provide affordable nutrition to our consumers. Our company has a long-standing business in the sardines category. We will be leveraging our scale and our experience to create more value for the brand, which will, in turn, strengthen our core business,” Po added.

Ligo is a legacy brand known for its range of high-quality sardines and other marine products. It is among the Philippines’ most popular sardine brands with a heritage of over 60 years.

On the other hand, CNPF is one of the largest manufacturers and exporters of marine products whose portfolio includes other household brands such as Century Tuna, 555, Blue Bay, and Fresca. 

Source:
Century Pacific Food, Inc.