Facebook tops list of most used social media platforms in the Philippines — Pulse Asia

The majority of internet users using social media platforms in the Philippines are using Facebook, according to a Pulse Asia survey released Tuesday.

A Pulse Asia survey conducted from September 6 to 11, 2021 via face-to-face interviews shows most of the country's adult population (63%) access the internet, and almost all internet users (99%) go online to check their social media accounts, with Facebook and YouTube as the most popular platforms.

Source: https://www.pulseasia.ph/
Nearly all or 99% of the respondents that access the internet said they own a Facebook account, while 57% said they are on YouTube. A number of respondents also said they have accounts on TikTok (17%), Instagram (14%), and Twitter (8%).

Aside from accessing social media platforms, 53% were found to access the internet to read, watch, and/or listen to things of interest to them, 41% use the internet to know news about the government, 24% on elections, 22% to shop online, 20% to send, receive and/or read emails, and 10% to attend formal and/or non-formal online learning.

Almost all internet users use an instant messaging application (99%), and 98% use Facebook Messenger. Other applications of the like trail very far behind, namely Viber (5%), WhatsApp (2%), Telegram (2%), WeChat (1%), Hangouts (0.3%), Signal (0.1%), and Line (0.03%).

The survey also found an increase in internet users who went online to know more about news about the government and the elections from June to September 2021. 

While the majority of Filipinos still prefer to get their news through television (91%) and radio (49%), nearly half of Filipino adults get theirs from the internet, and 44% cited Facebook. 

Pulse Asia said the poll, which was conducted using face-to-face interviews among 2,400 respondents, had a ±2 percent error margin at the 95 percent confidence level.

To know more, you may access the full report of Pulse Asia HERE