BUSINESS NEWS | e-commerce

Foodpanda chooses media agency giant Wavemaker as media partner in PH

By Icon Staff
Published March 28, 2022

Delivery platform, foodpanda, appoints Wavemaker as its media agency for 2022, encompassing a wide breadth of its business, including media, activations, influencer management and PR, after a hotly contested five-way pitch.

Roj Tirona, foodpanda's senior manager of marketing communications, said that through its partnership with Wavemaker, the brand will be able to explore countless possibilities to provide the quick commerce experience that its communities deserve.

"As we grow, we stay committed to address the evolving needs of the Filipino customers through our growing range of services. And with this commitment, it is imperative to have a dependable, agile, and committed partner to help move our campaigns forward and upward; making sure that we connect with Filipinos nationwide, especially during these trying times," Tirona said.

Meanwhile, Wavemaker CEO Malu Vasallo expressed the media agency's enthusiasm for such an opportunity, "We are beyond excited to work with such a strategic and relevant partner in the pandemic. We are committed to growing the foodpanda business and supporting the digitalization of small to medium businesses. Together, we can help these SMEs rebound in the post-pandemic future."