UNObank rebrands ahead of launch to reiterate its ‘digital nature’
UNObank Inc., a digital bank licensed under the Bangko Sentral ng Pilipinas’ (BSP) Digital Banking License framework, rebrands to Uno Digital Bank to reiterate the “digital nature” of its business ahead of its targeted rollout in the second quarter of 2022.
This change in the visual identity of the brand includes a change of logo, brand new icons, and a refreshed color palette that intends to signify the aspects of financial needs, which are to manage, grow, leverage, and secure money.
“We are a credit-led digital bank that is pioneering an elevated approach to banking: one that makes meeting life’s financial needs simple and accessible for the customer, while also fueling growth and innovation in the industry. These are the attributes that we have mirrored in the new brand,” UNOAsia Pte. Ltd. co-founder and CEO Manish Bhai said.
“We are not content with functioning on the status quo. Instead, our work is innovation-led and growth-focused, committed to always being numero uno when it comes to meeting needs and adding value to our stakeholders,” he added.
Once it starts operating, the newly-rebranded digital bank backed by Singapore-based fintech company UNOAsia Pts Ltd. will be allowing its users to save, borrow, transact, invest, among others, providing a way to manage finances with speed and ease.
Aside from Uno Digital Bank, the central bank also granted digital banking licenses to Landbank’s Overseas Filipino Bank (OF Bank), Singapore-based Tonik Bank, UnionBank’s Union Digital, Gokongwei Group’s GOTyme, and PayMaya’s Maya Bank.