COMPANY CULTURE: MORE THAN JUST A BUZZWORD
Company culture is more than just a buzzword. Serving as a combination of a company’s core values, beliefs, and attitudes, it’s the key to a successful organization. It helps manage the behavior of employees toward each other and guide their understanding of the company’s mission and vision. Aside from these intangible elements, it is also composed of a variety of physical factors like employee benefits and charitable or social events.
Here are the main reasons why company culture can make or break your organization:
BUILDS A STRONG INTERNAL AND EXTERNAL BRAND
Company culture is the key identifier of an organization. It represents the public image and reputation of a company as it defines how it operates and interacts with its clients, employees, and partners. It’s a company’s identity, internally and externally. Having a negative company culture and reputation will certainly hurt your business as it would ruin opportunities and hinder growth.
TRANSFORMS EMPLOYEES INTO ADVOCATES
It’s good to have employees that do their jobs well, but it’s better to have a group of people who are also advocates for your brand. Appreciating your people’s efforts and valuing their needs will help you retain your best employees. This kind of environment also makes them loyal to your company.
With company culture directly affecting your work structure and employee treatment, balancing the well-being of employees and the needs of your business will not only improve employee experience but also boost workforce productivity and engagement. The firm implementation and regular improvement of a balanced corporate culture will decrease turnover as well due to fewer demotivated and dissatisfied workers.
TURN YOUR COMPANY INTO A TEAM
A winning company culture enables the company to manage the behavior of employees, and break down boundaries between different departments and workforce segments which can lead to an overall improvement of workflow. When done correctly, this can promote unity among employees and keep them aligned not just with each other but also with the top and the middle management.
IMPROVES CHANCES OF FINDING THE RIGHT PROFESSIONALS
To become a desirable employer to work with and to find the right people to have on board, a human-centric workplace complementing the changing workforce priorities of today will make a company appealing. After all, compensation is not the sole reason for candidates to accept a job offer.
Professionals today are more realistic, driven by personal career growth and character development. They seek workplaces that are good for their well-being as well. So, with candidates doing their research on the company’s work environment before applying or entertaining an offer, having a culture that values these key points is a major competitive advantage in recruiting highly talented professionals and attracting potential long-term employees. Maintaining a positive environment from the recruitment phase up to the onboarding process will also show a new hire that your company truly values its employees.
It’s never too late to establish your own organizational culture that works for both employees and the management, but remember that it’s not just about the work environment or the leadership style. It's also about your company's core values, your employees, and the things that dictate how your business operates. It is a part of your organization’s identity, so you must get it right.
The views and opinions expressed in this article do not necessarily reflect the official policy or position of any mentioned entity.