Resilience in the Employment Landscape
The previous year rendered many Filipinos unemployed while some are still facing employment uncertainty as industries were either pushed to the forefront of the economy or nudged to their limits. The situation definitely brought permanent changes to the job landscape amid the world’s digital transformation. Following these changes, LinkedIn recently released its “Jobs on the Rise in 2021” report for Southeast Asia and we are here to highlight some of the social networking site’s insights to aid seekers in their job search.
Digital Marketing Specialist and Digital Content Creator
The world demanded change, organizations delivered.
Along with the rise in online activity and the changing consumer behavior, brands explored ways to communicate with their customers and improve their conversion rates. Little by little, organizations stepped out of their comfort zones and ventured into e-commerce. Due to this shift, demand for job titles related to digital such as digital marketing specialists and digital content creators soared.
Digital marketing specialists are the geniuses behind the establishment of a brand’s image online and the improvement of engagement and conversion rate. They create online marketing campaigns to expand a company’s online presence. But their profession as marketing specialists exceeds the digital world as they also prepare comprehensive reports to analyze lead generation data, campaign results, online engagements, and website visits.
In relation to this position and with the retail industry’s shift to e-commerce, companies have also been on the lookout for other e-commerce professionals adept at online marketing and search engine optimization (SEO) to support the expansion and growth of their services and product.
Top titles: Social Media Manager, Digital Marketing Specialist, Social Media Marketing Specialist, Marketing Specialist, Marketing Analyst, Online Specialist, Ecommerce Coordinator
Top skills: Social Media Marketing, Copywriting, Google Analytics, Lead Generation, Digital Marketing, Shopify, E-commerce, Search Engine Optimisation (SEO)
The plans and campaigns crafted by a digital marketing specialist will not be as effective without the content that could capture the target audience’s attention. This is why in this digital age, the position of digital content creators is highly crucial. As digital content consumption increased, these professionals became highly sought after not only because of their ability to realize PR campaigns but also because they can produce entertaining content across a range of channels.
Top titles: Editor, Copywriter, Podcaster, YouTuber, Video Editor
Top skills: Public Speaking, Proofreading, Video Editing, Adobe Premiere Pro, Creative Writing
Business Development and Data Analyst
The accelerated adoption of technology-enabled companies to collect more data that would help them identify new opportunities and find new solutions to navigate the evolving needs of their clients.
Still anchored to the changing consumer behavior, organizations are stepping up their game by expanding their business development and sales capabilities. This is why they are looking for business development professionals who understand the fundamental drivers of their business, partners, and industry. They want a talent capable of tracking down untapped business opportunities and relationships that will be beneficial to the company.
Top titles: Sales Specialist, Account Manager, Account Executive, Business Development Specialist
Top skills: Negotiation, Account Management, Business Development, Business Planning, Lead Generation
While analyzing data is part of business development, there will come a time that figures and statistics may be too overwhelming to decipher. This is where data analysts come in. These professionals are specifically tasked to interpret data and turn it into useful information that would help improve the organization’s potentials. Their role is especially important today as businesses are still testing the waters of the corporate by heavily relying on data analytics to understand their respective industries.
Top titles: Business Operations Analyst, Business Development Analyst, Analysis Specialist, Business Analyst, Data Analyst
Top Skills: Data Analysis, Data Visualization, Analytical Skills, SQL, Requirements Analysis
Finance and Insurance
According to the “e-Conomy SEA 2020” report from Google, Temasek, and Bain & Company, the Philippines recorded a 53% surge in monthly mobile banking app users. With the obvious growth of digital payments, finance and insurance professionals with exceptional skills are needed in the industry to sustain the pivot and prove resilience.
Top titles: Financial Advisor, Accountant, Financial Planner, Finance Specialist, Insurance Agent
Top skills: Financial Planning, Insurance, Risk Management, Financial Analysis, Accounting
Looking at the results, LinkedIn expects the demand for workers with technical and digital skills to remain. And to equip job seekers with digital skills that span from basic to advanced, LinkedIn offers tools, courses, and other resources that would also be useful in exploring different or new career paths.
For the full report, click here.
The views and opinions expressed in this article do not necessarily reflect the official policy or position of any mentioned entity.
